HGA Creative Communications

February 02, 2012

DC redesigns with appeel

Oh yes, we said it...appeel. Only six years after The DC Spin logo (below left) was launched, DC comics have changed their mind once more with a shiny new, animated, peel logo. Since it’s airing last week, debate around the new design has been rife. So, why the change and what does it bring to the table?

A design for digital

Whereas previous designs were more a safe and a natural evolution of the original logo, this new “peel” design takes a completely different direction and clearly underscores DC’s intentions within the digital market.  With more and more people reading comics via their laptops or tablets, the more you think about it, the more an animated ident makes sense.

Comics go mainstream

Comics aren’t just printed on paper anymore and not bound to stay within their mother industry.  Toys, games, food and film are now all part of the comic world orbit and are becoming firmly established into the mainstream consumer/entertainment marketplace. When Captain America was killed off a few years ago (he has since made a full recovery), it made headline news on all American news channels and even more recently when Spiderman was killed off and replaced with a brand new character it received equal coverage worldwide.  Plus how many of us are going to see the new Batman upon its release?

 Relaunching

It’s the perfect time to launch the new logo, with their recent decision to wipe the slate clean, starting classic stories from scratch and a host of films on the horizon for cinema release. Whilst opinions have been varied, with critics condemning it as soulless, lacking tradition and adopting the appearance of a condom manufacturer; we still think it’s rather good.

Being able to adapt the shape and colours to mirror a specific DC character or storyline is a smart move and will work across all mediums, especially in digital and film. It’s different, fresh and purposely breaks away from tradition. In other words, anything goes in the DC universe and in an industry where men no longer wear underwear over lycra tights and death is actually a revolving door, shouldn’t it that be the way?

Need to revamp your brand identity or logo? Get in touch and see how we can engage your audience through design.

All images copyright © DC Comics

 

tagged with: design

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