April 25, 2012
The value of an online community is priceless to both a community and its creator. They can influence your output with crowdsourcing, generate peer to peer advocacy and present the ultimate market research forum; in short they can be the most valuable asset to your business, providing direct access to your target market. Yet, it's easy to get caught up in the all-conquering, public facing world of social, when really, there is another option.
tagged with: digital, industry insight, social media, web development
January 25, 2012
Mobile internet usage in the UK has risen consistently in the past few years, so the opportunity to capture customers whilst they are on the move is ever increasing. If recent trends and reports are anything to go by, then mobile sites could produce much higher conversion rates than standard desktop visits. Yet a massive 70% of company websites are not optimised for mobile browsing.
tagged with: digital, industry insight, web development
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