AstraZeneca
Based on the proverb: ‘Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime’, HGA designed a simple game for Astra Zeneca’s exhibition stand in which an exhibitor would win a pink toy fish that communicated the company’s charitable work in reducing breast cancer in Nigeria.
The game created massive additional footfall on the A-Z stand, with the client immediately ordering a second shipment of thousands of pink fish for future events.
We also designed and produced an interactive quiz with questions based on the Arimidex product using touch screen technology.
