Search Engine Optimisation
HGA's dedicated research and insight team carry out extensive analysis of your brand to understand its online presence until we become an expert in your market place, your customers, your competitors and your products.
Our research allows us to incorporate (and/or develop) key brand message in a manner that resonates with the target audience.
It is often considered to be advantageous to target keywords which have the largest traffic numbers. However, they are normally very competitive and highly popular keywords actually make up less than 30% of the actual overall searches online.
The remaining 70% of searches, which are known as "long-tail" words, provide a huge amount of unique searches that may only be conducted a few times a month and it is these words we look to use in order to optimise your website.
We take into consideration highly popular queries and longer tail queries which can be done by creating quality content and highly informative pages. Our copywriters use keyword analysis to create well written content with a good structure. This is highly likely to drive long tail keyword searches to the website which increases traffic and organically improves the search ranking over time.
