Taut
Where many other sport drinks sites were cramped with too much copy and small imagery, Taut’s website is different - with the main background image set to fill the browser’s window size and the copy being short and easily digestible.
The only real colour came from the drink itself – the vibrant orange and reds – a reflection of the bottle whilst the site is constantly updated with all the latest news, information and events relating to Tauts Official Sponsorship of the British Triathlon Team. Still in its infancy the site has seen its hit ratio increase by 24% every month since going live.
