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Crown Paints Behind the Scenes – Colour Influences

The Challenge

As part of their ongoing Colour Influences campaign Crown Paints appointed HGA to produce a series of videos looking at the how their colour palettes are chosen and the influences that affect their range. The thinking behind this was to give customers a better understanding of the thought process involved in the creation of the seasonal colour palette and to inspire them to recreate the looks in their own home.

Creating the extraordinary

HGA worked with Crown Paints on their latest photography shoot to create a behind the scenes video showcasing the inspiration and thinking behind the new colour range. This involved capturing a series of stylish cutaway shots along with pieces to camera from the key individuals involved. Amongst the specialist team, Crown colour consultant, Judy Smith, was on hand to discuss her personal inspiration behind the new colour range:

“I love how year on year colour moves forward. Our influences can be anything from the catwalk to architecture and even sports events which may be happening in the year ahead.”

The video showcases Crown’s passion and innovation for their colour range and aims to instill confidence in the choice customers make when choosing their new paint.

The end result is an informative and exciting behind the scenes look at the latest Colour Influences offering an insight into the thought and consideration that goes into producing the latest colours, themes and trends for the year ahead.

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