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Brakes CPL / Indy Conference 2016

The Challenge

Following the successful delivery of the Brakes Corporate conference in 2015, Brakes approached HGA to run a joint event for both the Independent and Corporate Divisions of the Brakes business. Separate conferences and a joint celebration and trade exhibition were the key requirements of the event.

Creating the extraordinary

HGA created 2 separate business conferences and a trade exhibition featuring key suppliers across 3 halls at the Telford International Conference Centre.

Each of the conferences ran concurrently and had their own branding and bespoke content, and the 600 delegates came together in the evening for drinks and entertainment following their own dinners and awards.

Logistically this was a complex event with 2 distinct events within one, and delegates spread across many different hotels in the Telford area. Needless to say everything worked seamlessly and at the end of a tiring schedule, our client was delighted with the feedback.

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