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Brakes Ignite Conference Branding

The Challenge

Brakes approached HGA to help communicate a new 5 year vision for the company. Brakes have over 7,500 employees in the UK and getting a consistent message to everyone was not to be underestimated, particularly when a large percentage of that total work unsociable hours and are scattered over 50 sites across the UK.

Creating the extraordinary

As this was the first event where the five year vision was introduced, the word ‘ignite’ was chosen as the theme due to it representing the start of something strong.  Using the brand colour palette, the theme was rolled out across conference collateral. We produced a bespoke webiste for delegates to register for the event, along with printed delegate packs, postcards, recipe cards and on screen presentations.

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