Crown Paints Colour cards
Crown’s printed range of colour card guides have been around for many years and are an important touch point for customers considering their options when decorating their home. Crown’s ambition was to extend the customer journey by bringing the printed colour cards to life through a series of associated films. The primary objective was to inspire and enthuse viewers to recreate looks in their own homes using the fantastic range of Crown products available.
Creating the extraordinary
We were keen to make the videos short, informative, friendly and inspiring. As we were creating a series, it was also important to establish a look and feel that worked across all films so they felt like part of the same family. The videos cater for a wide audience and offer helpful suggestions for making the most out of small spaces, children’s bedrooms, feature walls and Christmas living, with each look being broken down into an easy to follow step-by-step guide.
A combination of time-lapse photography, motion graphics and stunning feature shots are edited together to create a series of memorable, engaging and inspiring films.
The end result is a stunning collection of online videos that beautifully showcases the latest Colour Cards and inspires confidence and a desire for people to recreate the look in their own homes. The series of videos were a new approach for Crown and performed very well on YouTube, successfully achieving their objective of bringing the traditional printed colour card guides to life.