Very GHD style guide
To coincide with the launch of the GHD brand store on Very.co.uk the beauty team were keen to create a series of films to showcase the excellent range of GHD products available to customers and the different looks that can easily be achieved at home using these products.
Creating the extraordinary
HGA were appointed to produce a series of 4 inspiring style guides to show customers the simple steps needed to recreate the looks at home. The following styles guides were created:
Red Carpet Glam Hair
Luxe Salon Blowdry
Each guide was filmed in a studio on a white infinity cove to make the focus all on the model and look being created. A GHD style expert talks the viewer through each step of the process as the look is created on the model. Motion graphics support the visuals and highlight key steps over the 75-second films.
The films have proved incredibly popular on YouTube with the Red Carpet Glam film alone achieving over 181,000 views.
They have been so successful that a further 2 films have been commissioned to showcase the new GHD curling tong and curling wand. These new films follow the same format and show viewers how to achieve a Dinner Date look and a Chic Day look.