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Nationwide Annual Awards 2015

The Challenge

For the last 6 years, Nationwide Building Society have recognised their top performing staff through their Annual Awards event, which has come to be one of the most prestigious and hotly anticipated in the Nationwide calendar.

Comprising of a 3 course dinner with awards show, entertainment, after party and overnight accommodation at The Celtic Manor, the theme for the event changes annually. The challenge each year is to create a concept and experience that exceeds the previous year and inspires all colleagues across the company to perform to the best of their ability with the hope of attending.

Creating the extraordinary

HGA designed an event concept based around a futuristic, digital world, aglow with atmospheric LED lighting and cool technological touch points at every step of the way.

In previous years, the theme has always been top secret until the event day itself, but we challenged tradition this year, teasing in our digital concept from the outset. Lucky nominees were congratulated and invited to the event by a virtual, hologram style figure in their very own video book invite. The unique invitations proved extremely popular with the guests, and were an immediate indication of the prestigious and spectacular evening that awaited them.

In the weeks leading up to the event, HGA launched the first ever Annual Awards app, a bespoke platform to share event information, stimulate colleague interaction and build a sense of excitement, and with over 50,000 visits, it had a fantastic response from guests. The digital theme was continued through the guest arrival with iPad check-in and a Digital spray paint wall for welcome messages.

Reception drinks were held on the garden terrace with Digital caricaturists and iPad magicians providing themed entertainment. The guests’ journey in to the main room then led them through a starlit tunnel walkway, opening on to the focal point of the evening – an awe-inspiring 30m wide, curved screen. The extra-wide, HD projection immersed guests in a world of moving digital landscapes, which transformed throughout the evening creating a real wow factor.

An interactive LED walkway lit up the room as the lucky winners made their way to stage to collect their awards, complemented by LED tables which changed colour as nominees and winners were announced throughout the evening. Creating an air of excitement and anticipation, they also added a magical and colourful effect.

Headline entertainment was provided by up-and-coming Britain’s Got Talent magician Darcy Oakes, who left the audience speechless with his live illusion act. Guests then partied the night away drinking themed cocktails from the LED cocktail bar and celebrating on the LED dance floor.

The post event survey conducted through the app reflected the fantastic response from guests on the evening, with 97% rating the event as Very good or Excellent. The overall feedback from the Awards was glowing, with guest comments such as:

“An amazing event – totally exceeded all expectations.”

“[The event] far exceeded my expectations, it felt as if it was like the Oscars!”

“Honoured to be there and was really wowed by the experience.”

 

HGA can make your next awards ceremony your best ever, contact us today to find out how!

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