Shop Direct Christmas Gift Guide
Shop Direct approached HGA to create a series of eye catching, engaging films to showcase their top gifts for Christmas. The gift guides included:
Dream dozen toys, Top 10 gaming gifts, Top 10 gifts for him and Top 10 gifts for her
The films all followed a slick, stylish format creating a memorable family of films.
Creating the extraordinary
Working closely with Shop Direct, HGA delivered on the concept by building a bespoke set in a large dedicated film studio location. Reflective colour panels surrounding a plinth (with colour changing platform) gave the product centre stage. A variety of shots and fast moving, motion graphic, sliding panels bring the items to life in a dynamic, energetic edit.