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Shop Direct Conference 2015

The Challenge

After last year’s award winning event it was always going to be a challenge to exceed the high expectations of Shop Direct delegates. Once again the Christmas conference was held at the ACC Arena in Liverpool and the challenge for HGA was to create an event that raised the bar even higher.

Creating the extraordinary

Superheroes was the chosen theme for the event and this worked on a number of levels throughout the day. A spectacular 30 metre wide opening sequence, 2 fashion shows and innovative breakout areas – including a Winter Wonderland and a Christmas Exhibition, all helped to create a memorable experience.

Delegates had access to our new and improved event app, and feedback showed they were more involved than ever with feedback and comments.

The evening party and awards were very special with the Superheroes theme really coming to the fore and supporting graphics, props and music really made for a fantastic experience.

As the doors closed in the early hours, and DJ Lauren Pope had left the stage, our client commented, ‘We did it, the best conference yet’

About Live Events

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