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Shop Direct Conference 2016

The Challenge

After an award winning event in 2015, HGA were once again appointed to deliver the 2016 event without pitching. For the 6th consecutive year the event was held at The ACC in Liverpool, and Shop Direct really wanted to freshen up the event and do something different – even though we had the same physical space to work with.

Creating the extraordinary

We revamped the whole main stage and fashion show area with tiered seating either side of a central catwalk with a huge LED backdrop.


Shop Direct’s own employees hosted the event, and delegates enjoyed plenary presentations, a supplier exhibition, brand breakout rooms and a customer insight room. The day ended in style with a spectacular fashion show, featuring LED dancers and professional models as well as some of Shop Direct’s own employees.


The evening event was themed around a Christmas market with bespoke food and entertainment.


Colleagues could share information, notifications, photos and experiences via the HGA dedicated app – Event Pulse. Feedback via the app after the event was outstanding.


Delegates went away thoroughly informed and motivated, and Shop Direct went on to have a record breaking Christmas trading period.

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