Kellogg’s Story of our food video
Kellogg’s philosophy is simple – By giving you our best, you can be your best. The way their products are made is in many ways similar to the process consumers go through when baking in their own kitchens at home, just on a larger scale.
The Kellogg’s snacks team wanted to create a tool for their sales team to tell this story, through being transparent and breaking down the ingredients used in their key products.
Creating the extraordinary
HGA were appointed to work with Kellogg’s on this exciting project and from the outset it was clear that it should take the form of an interactive video. This would enable the viewer to explore the difference aspects of each product in a fun and memorable format. The main products chosen to feature were:
Nutri-Grain Breakfast bars
Special K Chewy Delight
Rice Krispie Squares
We worked with the Kellogg’s team to create and develop tramline scripts for these three key products and an overall structure, which included specific films about:
‘The Process’ – a 60-second film featuring a product expert showing how the product is made.
‘The Ingredients’ – a series of short video videos showcasing each ingredient.
‘The Nutrition’ – a nutritionist talking the viewer through the nutritional values of each product.
Each film features a combination of experts talking to camera, stylish cutaway shots, super slow motion (200fps) material and motion graphics to highlight key points.
The final films are presented in a fun and memorable way using photography of the products and a series of interactive overlays. The final guides were supplied on branded USB sticks to the sales team and have received fantastic feedback from the client.
“Working with HGA on this project was a pleasure. Their approach of clear scoping meetings and regular updates throughout ensured the end result was exactly as all parties planned. Their incredibly hard work and dedication meant the project was completed on time, on budget and we couldn’t be happier with the result!”