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Virgin Media Summerfest Branding

The Challenge

Virgin Media approached HGA to help them deliver ‘SummerFest’ to all of their contact centre staff across the UK. The mini festival was all about communicating the latest plans and developments in the business while also allowing delegates to have some fun to show appreciation for the hard work that they do. The challenge was to make everyone who attended the event leave feeling motivated, inspired and to be proud of working for Virgin Media.

Creating the extraordinary

To make staff feel proud to be part of a great British company we developed a ‘Best of British’ theme with branding influenced by country fairs and street parties.

Green grass and blue sky were teamed up with iconic British imagery such as successful rock stars, comedians, fish and chips as well as the Virgin Media balloon and rocket. The brand was carried across all event materials including invitations printed on royal family masks, as well as posters, wristbands, stage backdrops and presentations.

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