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Support Adoption For Pets – Santa Paws film

The Challenge

HGA absolutely love working with the team over at Support Adoption For Pets. Having delivered many video projects on their behalf, we were delighted when they asked us to look at their annual Santa Paws campaign.

Support Adoption For Pets are the UK’s number 1 grant giving animal charity and exist to help give abandoned and homeless small animals, a second chance at happiness.

Their affectionately titled, Santa Paws appeal is aimed at giving rescue centre pets a Christmas dinner and with a small donation you can make a difference to a rescue pet and give them a Christmas to remember.

Creating the extraordinary

To support and drive the Santa Paws campaign, the need for a short promotional film was identified. HGA were given the opportunity to present a range of different approaches to the brief and in collaboration with the team at Support Adoption For Pets we agreed on the final concept. This focused on the main categories of rescue pets Support Adoption For Pets support – namely dogs, cats and small animals.

The concept featured magical Christmas bowls of food, highlighting why donations were required, the different ways to donate and the difference those donations make. This story was interspersed with heartstring tugging shots of real pets in real rescue centres and left a delighted client:


“Working with HGA is an absolute pleasure! As a charity, we have to ensure that the message we are trying to deliver is clear, concise and emotive and that our ‘call-to-action’ even more so; and HGA totally get that!

They spent time with us so that they could better understand what we needed to get out of our most recent filming requirements and proposed some fantastic ideas – we actually loved them all. We thoroughly enjoyed our days filming with them. 

This is our second project working with HGA and we would have no hesitations asking for their help and expertise in the future”

Justine Quirk – PR & Communications Executive, Support Adoption For Pets


The result is a film that not only tugs on the heartstrings but that also helps open the purse strings too!

The appeal runs from 1st December to the 24th December and we would love to help the team at Support Adoption For Pets raise even more for this worthy cause. If you’d like to donate, head over to:

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