Orangina
HGA were asked to produce a video highlighting Orangina’s exciting summer sampling campaign. Filmed on location in London, the video captures the vibrant feel of the activities happening throughout the city; from dancers in Covent Garden, to handing out 1000’s of samples to the public outside St. Paul’s Cathedral. The final edit provides a fast-paced, engaging overview of the campaign and was great fun to both film and edit.
“I approached HGA for a video of Orangina's summer campaign to present at Orangina's worldwide conference. The film needed to be upbeat and capture all the elements of the activity - the sampling, outdoor campaign as well as a promotion running in a cafe chain. The key was reflecting the brand's values through the visual style and the choice of soundtrack. HGA were incredibly flexible on the day, working very hard to get the best images, talking to consumers and their professional approach made it easy to interact with other agencies present. The finished result is perfect and I look forward to showing it to Orangina's global marketing team."
- Brand Manager.
