HGA Creative Communications

Understand

Having worked with Aldermore Bank previously, we were excited to be working with them again on a new project. The main objective was to help the bank reaffirm their standing in the current financial climate and to notify staff of the new status of the company after being bought out and rebranded.

As well as the main conference held at Alton Towers, Aldermore wanted to put on seven workshops which highlighted the services and staff in each department.

Engage

As well as creating an ident for the conference, lanyards, set visuals, a timeline showing the history of Aldermore and delegate materials were produced.

For the seven workshops, each of the departments needed their own branded set of promotional tools to help deliver their workshop to their colleagues. These ranged from roll up banners to large single sided panels to newspaper A-frames. The designs for each workshop were bespoke for each department. This meant that a large variety of design techniques (eg. montages, photography, image manipulation, 3D generation) were needed for the final solution.

Deliver

The conference was a great success, as was each of the workshops. The information was enhanced well by all of the graphics and banners produced. The success of the conference led to us being asked to start production on the follow year's conference.