HGA Creative Communications

Understand

Our charity of choice – Pub is the Hub wanted to launch a new initiative called Community Champions. The idea was to help landlords who wish to use their pub in a more proactive and central role in their community. Whether it could double up as a grocery store, library or a post office, the CC (Community Champions) initiative would help with advice and support in the venture.

Engage

The plan was to create a number of roadshows around the UK to launch the initiative in that area. These would be in village halls or in one of the pubs that was to join the CC (Community Champions) initiative. Supported by printed materials and bespoke presentations, the launch would be opened by the Chief Executive of the charity and also by government ministers. The printed materials had to be designed to deliver a lot of information and to be highly visual and aspirational at the same time.

Deliver

The launch of Community Champions has been a great success, with the initiative getting positive national and local press coverage. There has been a huge number of publicans signing up to the scheme and additional roadshows have already been pencilled in, so the Community Champions scheme is well under way!