HGA Creative Communications

Understand

Another year, another impactful conference for our long standing client Phones 4u – as always Phones 4u wanted us to deliver a conference production that was bigger and better than the last and engaged their staff at the highest level.

The agenda for the conference production involved  keynote presentations from suppliers and senior management as well as some high octane entertainment. So we needed to make sure that we delivered this in the most engaging way possible and rose to the challenge.

Engage

So, how do you deliver a live event when its predecessor is already held in such high stead by the client? You take a 100 foot wide screen, 8 HD projectors, some bespoke film and video work, a celebrity guest and some of the most influential speakers in the mobile market.

After a series of location filming shoots capturing, amongst many things, the Phones 4u executives in a Retirement Home 30 years into the future, we created an opening video to wow the delegates in attendance and displayed it on the aforementioned, colossal screen. To have an even greater impact on the screen we created time lapse sequences which comprised with over 1650 still images. 

Deliver

The screen itself was perfect for delivering the presentations with more kick, with the likes of Samsung, Vodafone and 4G provider EE all making the most of it to showcase their forthcoming products and plans. Exhibition rooms were also created to allow delegates to get hands on with the suppliers’ products, making the event experience more interactive.

Then there was the evening event. Performances  from Lady Gaga, Katy Perry, Robbie Williams, Christina Aguilera, Kylie and Rihanna. Well, sort of – some amazing impressionists at least. We also had a genuine performance from dub-step pop singer/songwriter Katy B and a live Rockaoke band.

It’s safe to say that this year’s event has been Phones 4u’s biggest and best yet, how we will top it remains to be seen as the client was incredibly pleased with the results.