HGA Creative Communications

World Cup Twist

During the run up to the FIFA World Cup 2010, we decided to have a little fun.  Our Film & Video Team created a viral which would tap into the buzz surrounding one of, if not the biggest event in the sporting calendar that year – but with a twist. 

Manchester becomes South Africa

Our ambitious concept was to create a viral featuring a host of talented young footballers showcasing their skills like Beckham, Ronaldo, Torres and Rooney, in the blistering heat of South Africa. Only it wasn’t actually filmed in South Africa – it was filmed in Manchester round the corner from the HGA Creative offices.

Filmed in stunning HD and enhanced with colour grading in post-production to capture the look and feel of the suggested destination, the viral was a huge success, with over 4000 online viewings and ample press coverage.

What else can we do?

The project was great fun to make and proved that if we can make Manchester look like South Africa, what else we can do?

Need help making your brand or message go viral? Then get in touch or check out some of the great film and video work we’ve done for our clients in the past.