HGA Creative Communications

Understand

We’ve worked with Kellogg’s for many years now, delivering a variety of video productions, conferences and more. Recently they approached us to help them develop and produce a film that would communicate the importance and raise awareness of their ‘Help Give a Child a Breakfast’ initiative to both an internal and external audience.

Kellogg’s believe that no child should start the day hungry so have been developing and supporting breakfast clubs in schools since 1998. The corporate responsibility programme is incredibly important to Kellogg’s and we were proud and excited to be tasked with the promotion of such a rewarding project.

Engage

To ensure the message and importance of the scheme was fully instilled and embedded, we wanted to evoke an emotional response from the viewer, whilst ensuring the film conveyed this sensitive issue in a tactful yet engaging way.

Our concept centralises around a young girl providing a toy breakfast for her teddy bears whilst telling them the importance of a good start to the day. The care and love shown to the bears serves as a metaphor and direct contrast to what she lacks from her own parents. These scenes of youthful innocence contrast and intercut with the harsh reality of her life – an empty, messy kitchen with no sign of life, dirty dishes and empty cupboards. The story then develops to show how a breakfast club makes a difference to her day.

Deliver

Research, storyboards, location filming, careful edits, thought provoking graphics and an emotive bespoke soundtrack were all invested into the production of the film to ensure it created the necessary tug on the heart strings. So far the initial reaction from the audience who have seen it has been overwhelmingly positive and the client is incredibly pleased with the end result.  For more information on breakfast clubs please visit: www.giveachildabreakfast.co.uk