HGA Creative Communications

Understand

So what is Whitebeck? Well, it was a dilapidated, disused and unloved building in Manchester. Now, it's a state of the art extra care home for the elderly. This extensive renovation wouldn't have even been conceived of if Wates; one of the UK's largest building & construction companies, hadn't brought it to fruition. Wates were proud of this project and wanted people to know about it - that's where we came in.

Engage

In order to spread the word of this massive achievement we created a video for Wates, telling the story of Whitebeck from start to finish .The story was told through a series of interviews with key members of the construction team, interspersed with some fantastic material filmed in HD on our DSLR camera. This was helped in no small part by 'rainy Manchester' being sunny for once.

Deliver

Needless to say, the client was over the moon with the work the team produced, so much so, that they are now using the video to showcase the project as a test case to help win future contract work.