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A Week in the Life of… MD Dan Laurence


My action-packed week begins with an early morning trip to Preston for a board meeting with HGA’s Founding Directors, Michael and Ian. This is always a great opportunity to discuss strategy, business performance and growth. We have so many exciting developments ahead for HGA, including a new website, a new proposition and some key appointments, so it’s a very packed agenda.

After a quick bite for lunch we all head over to our equipment warehouse to meet up with the Events Team for an exciting presentation on a new aspect of HGA’s live experience offer – our innovative, fun and effective team building solution. We’ve seen so many team building activities over the years that we felt the time was right to put our HGA spin on things, so watch this space…


My typical day in the Manchester office starts at 8am and Tuesday represents the only full day I will be in this week, so I have lots to do and teams to catch up with. We’re working on a number of exciting pitches and active projects this month so this is my chance to get up to speed and add value in any areas I can.

As well as joining in with some catch up calls and putting the finishing touches on pitches, I have a couple of candidates to interview. As part of HGA’s commitment to long term client partnerships we’re adding a dedicated Relationship Manager to the ranks. Both interviews go well but there is one leading contender so much to think about…


The morning begins with a very exciting trip to see a leading Premier League club we have been working with over the last year – a real thrill for me as working with this club and their iconic venue has been on my bucket list for some time now.

Our Head of Technical, Rhys, and I enjoyed a long overdue catch up with the client to see how everything went at their Player of the Year Awards and to get some feedback from the team, the players and the guests. We were so pleased to hear their compliments, a testament to all the hard work we invested to really raise the bar to a whole new level. We pitched our vision for this event through the wonders of virtual reality which really takes visualisations to a whole new level and when the team kindly praised how accurately the finished event matched this vision we were delighted.

After lunch and back at the office, we set up our video conferencing and dialled into an exciting new client to talk them through a proposal for their new digital presence. This brand has a world-wide reputation for quality, prestige and luxury and so the solution we created had to not only deliver the client’s objectives but be a thing of absolute beauty. Our multi-disciplined solution covered digital, video production, social media and live activations and was incredibly well received. So much so that the London team, requested the European team join us for the second half of the video call. Exciting times ahead…!


Having recently welcomed our bundle of joy into the world, my days of needing an alarm clock are well and truly over. My 5-week old son, made sure I was up well before 5am for the early morning trip down to Hayes in Greater London. Joining me on this road trip were Head of Digital Ian and Head of Creative Steve so we met at the office as the sun rose and set sail to visit pladis, a fantastic client with whom we’ve grown very close.

We began working with pladis in February when we were appointed to deliver their first-ever global leadership conference. A truly game-changing event, the impact of it is still felt across the global operation. It has also been shortlisted for two industry awards to be announced later this month – ‘Best Event Solution to a Business Challenge’ and ‘Internal Communications Event of the Year’ so fingers crossed we bring home one or even better, both awards!

The account has since developed to the next level and we are constantly delivering a range of exciting projects across digital, video and design so regular phone calls and face-to-face meetings are key to moving everything along. Back to back meetings with our friends from across the business covered updates for newer members of the team, ideas for the next big events and looking at other tactical ways we can support their internal comms team on a variety of creative projects.

We hit the road at 4pm for what is usually a straightforward journey home only to find the M6 shut over Thelwall – cue lots of cross country diversions and ideas to beat the traffic. Thank goodness for Google Maps!


After last night’s eventful journey home, I was glad to be using the train as a mode of transport for today – jumping on at Stockport for the relatively quick trip down to Milton Keynes for a chance to catch up with long standing client, NHBC. We’ve had the opportunity to work on a range of fantastic events for NHBC and today was the chance to have an account catch up and a kick off session to talk through a new event pencilled in for this autumn.

The new event is for the client’s most diverse workforce so the biggest challenge is devising a multi-faceted solution to best engage an audience profile that ranges from 20-60 and everything in between. Good job we love a challenge! We had a really productive session with some fantastic ideas shared, great collaboration with the client and a much clearer picture of the shape and form of the event.

After attempting to catch up on emails and make broken phone calls on the train North, I’m finally home after a long, but enjoyable and action-packed week and ready to spend some quality time with my wonderful wife and our amazing little son. Let the weekend begin!