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HGA Digital Shortlisted for The Drum’s DADI Awards!

Exciting news today for HGA!

Our Digital Team’s work has been shortlisted for The Drum Awards for the Digital Industries! Known as the DADI Awards, this is a recognition scheme that aims to identify the best practices, companies and people in the industry, celebrating excellence across the digital sector.

We are delighted to have been shortlisted for best ‘B2B Website, App or Campaign’ for our innovative new online software that has been built for Tropical Blinds, the UK’s leading trade-only window blind supplier.


The Tropical Shutters Project

Our client Tropical Blinds had a vision to create a comprehensive online ordering software for their trade customers to help facilitate their entry into the Shutters market. We took on this vision and built them a bespoke digital platform that went above and beyond the brief engaging all stakeholders throughout their supply chain from all around the world – not just for customers to place orders through. Complete with interactive 3D visualisations, an exquisite user experience and global stakeholder engagement, we revolutionised a key part of their sales and administrative processes and in turn an industry; saving our client limitless time and securing well above-target revenues.

We wanted the user experience to emulate what digital customers have become accustomed to from brands like Amazon and John Lewis and so we brought their products to life with moveable 3D samples for every possible customisation and autonomous communication pieces to keep stakeholders informed 24/7. We found answers to every obstacle – from establishing clear sizing capabilities and limitations to exploring life-like textures to each product material. Their stakeholders called the new platform ‘a thing of beauty’ and found that the sales speak for themselves – putting the business well on track to reach their ambitious targets for growth in the year ahead. Their new platform offers a truly unique service in their market from every angle you can think of.

A Growing Digital Team

The work for this project was undertaken by HGA’s in-house digital team – led by Digital Director and Deputy MD Ian Austin with support from our talented Web Developer Reece Farmer and our team of creative designers. Ian commented:

“It’s been a record-breaking year of growth for our Digital team at HGA! Moving forward from our bread and butter beginnings in brochure website and event technology such as apps and microsites, we’ve been taking on more and more stand-alone bespoke software projects. These days we get to try our hands at a bit of everything, coming up with clever and cost-effective digital solutions for every business challenge. Tropical Blinds is a fantastic example of what we are capable of – using creative thinking and digital know-how to transform how our client operates and exceeds against all of their objectives. What we achieved on with Tropical Shutters was made possible by a brilliant working relationship with a very open-minded client who were ready to make a big change. It made for really thrilling work for us.

We are absolutely delighted to be shortlisted for The Drum’s DADI Awards and to be up there with the best in the digital sector! We can’t wait for the announcement in October, watch this space…”

Tough Competition

We’re up against some pretty stiff competition – with big-budget projects for huge name brands such as Panasonic, Fujitsu and AXA Insurance. We are delighted that our work is being held in the same regard to be billed alongside that calibre and level of project. Of this year’s DADI entries, the judges have said:

“One thing that has been really interesting about the awards this year is the sheer variety of entries. Within digital today that’s everything from digital communications, social media influencer campaigns all the way through to big website build, UX and digital experiences. It has been incredibly hard to judge one against the other.”

Wish us luck for October!

Find out more about HGA’s Digital offerings – call Chris on 0161 776 7062 to arrange a meeting or explore our dedicated website,

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