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HGA Shortlisted For Two Conference Awards

Exciting news from HGA!

We’ve been shortlisted for not one but two Conference Awards! We’re delighted to celebrate the work of our amazing team and we are so proud of our achievements! HGA are finalists for Best Conference by an Events Agency and Best Event Operations Team.

Hyde 50th Anniversary Conference

These nominations are for our work with The Hyde Group, a fantastic social housing organisation that we love working with. After working together on creative communications projects, we were appointed to produce our first event with Hyde in May 2017. Their big staff conference coincided with the 50th anniversary of their business and we had the most incredible experience putting together a magnificent celebration of this brand, their work and their people. These award nominations are a testament to our working relationship with this client, and very much a mark of the team effort between everyone involved.

Award-nominated Event Production

Over 1,200 delegates descended on Brighton Conference Centre on a sunny May morning to celebrate the rich history and bright future of Hyde, in a show-stopping conference that was buzzing with a vibrant atmosphere. We programmed a lively mix of quizzes, video, sofa interviews and live theatre events. Much of this was carefully engineered in advance including a fun GBBO inspired segment and some moving interactions with the original founders of the business. They were reunited for the first time in years to share their perspective on how they set out to truly help people. We are particularly pleased to be nominated for our work as a team as this event was created by our event producers, creatives, digital developers and video producers all working side by side with the Hyde team.

Lots of live entertainment, music and even a flash mob had a big impact on the atmosphere of the day. We used Hyde staff to deliver monologues during the history segments and arranged a huge talent show, even holding pre-event auditions to source the musical stars from within the staff force. This was rounded off with a long lunch session full of interactive market stalls – all tying into a fun seaside theme to match the Brighton location. As well as custom-built staging, we had over 350 props including deckchairs, bunting and 1,200 branded cupcakes.

“The Best Conference Yet!”

A lot went into this action-packed event including bespoke videos, a custom-built registration microsite and a massive 28m set. The staging included a 28m two-tiered stage with motorized sliding doors, suspended graphics and stunning LED technology to showcase Hyde’s brand identity. We recruited 50 Hyde volunteers to help us stage the event – saving budget and increasing authentic engagement. The statistical feedback speaks for itself with 86% of delegates rating each section of the day as good or excellent. The team received the most positive response to a conference ever with many key stakeholders announcing it “the best conference yet”.

Find out more by reading our case study.

The Conference Awards Ceremony will take place in London at the end of June and we¬†can’t wait. Fingers crossed for us! Read the full shortlist here.

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