Skip to main content
  • 10 Day lead time
  • 45 Game consoles
  • 110 Delegates
  • 1 Wrestling ring

2K GAMES WWE LAUNCH

HOXTON DOCKS, LONDON

 Passionate gamers. WWE wrestlers. And one very famous coffin… 

When 2K Games tasked HGA to produce a show-stopping product launch for a new WWE video game we had great fun capturing the atmosphere of this iconic wrestling world. First and foremost, we installed 45 games consoles with 43” monitors to let the guestlist of gamers, vloggers, influencers and journalists get hands-on with the new product. As part of the promotion real-life wrestling heroes were interviewed in a series of TV junkets. 

For the main event we created a walk-through time-tunnel of the history of the smack down, followed by a presentation hosted in a giant wrestling ring! American inspired food and cocktails complimented the theme and dry-ice special effects created a dramatic atmosphere in the stylish warehouse venue!