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  • 20 Chefs
  • 11 demo stations
  • 600+ food samples
  • 70m x 4m life-size set

Brakes Innovate Conference

HGA take immense pride in all that they do, and this is reflected in the exceptional quality of the work they deliver. They constantly go above and beyond – nothing is too much trouble.

During five years of working together on fantastic events, Brakes’ business had transformed.

The Innovate Conference was named so to highlight and celebrate the impressive progress within the business and within the food itself. The MK arena was host to two days of presentations, an exhibition, a gala dinner and mass demonstrations from top chefs.

Both digital solutions and staging sets were cleverly branded by our creative team – from the registration microsite to animated videos conveying key messages. We also designed and built a 70m x 4m backdrop of a life-size industrial kitchen to fully immerse delegates into the world of Brakes as they sampled the gorgeous food on offer.