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British Heart Foundation Beating Hearts Ball

Guildhall, London

The British Heart Foundation’s Beating Hearts Ball is their flagship annual event – raising valuable funds for this wonderful charity. HGA has a strong heritage in the fundraising sector, working with organisations such as Unicef and Pets at Home and so were delighted to secure a competitive pitch to deliver 2019’s event.

This glitzy gala dinner attracts an exclusive list of celebrities, politicians and social influencers for an evening to remember.  It principally raises money so that the British Heart Foundation can fund vital research to continue their incredible work in targeting heart and circulatory diseases.

Our ambition for this event was to make it an unforgettable event that set a new bar in terms of production and funds raised and so every aspect was carefully considered to ensure it landed perfectly.

Located in London’s architecturally stunning Guildhall, we challenged the ordinary with our production from the very moment guests arrived. The exterior of the venue was lit with a British Heart Foundation’s branding and as the guest walked down the exterior red carpet, drummers played to mimic a beating heart, setting the scene for the event.

From the very outset, creating many and varied fundraising opportunities was central to our thinking and so we provided microdonation points from the moment guests arrived to support the main auction and ensure the British Heart Foundation raised their biggest funds yet.

Located in the amazing gothic crypts deep below the main hall, we dressed the drinks reception with moving holograms and the auctions pieces, to capture the attention of guests and add to the overall atmosphere and experience.

Following the drinks reception, guests were invited to take their seats in the main hall where environmentally friendly digitalised table plans showed guests to their tables. An impactful opening sequence in the red-lit Great Hall set the pace for what was to come – a record-breaking gala dinner that saw the British Heart Foundation raise over £240,000 on the night.