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  • 4 events over 2 days
  • 2 locations
  • 2,500+ delegates number
  • 70 outfit changes

Debenhams Strategy Conference

The team at HGA worked brilliantly with us to create a great event. The business has never seen anything like it before and the feedback from our CEO, the Board and colleagues alike has been amazingly positive.

client

A new CEO. A new era. A new strategy.

We took inspiration from the drama of Camden’s iconic Roundhouse, the creativity of fashion and the legacy of this historic British brand to produce a new event that launched Debenhams into the future.

Our integrated team delivered impactful, eye-catching and creative branding at every turn, from the external window wraps on arrival to the 4m LED backdrop that illustrated presentations with bespoke videos, and from the custom-built registration microsite to the elegant white gloss catwalk that hosted a fully-choreographed fashion show.

The same palpable buzz was recreated in a second location through adaptive staging and clever lighting, visual and audio technology.