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  • 1,200 colleagues
  • 28m two-tiered set
  • 300+ props
  • 35 live performers

The Hyde Group 50th Anniversary Conference

Brighton Conference Centre

To celebrate the rich history and achievements of 50 years of The Hyde Group we injected a party atmosphere into their annual conference.

We split content into a morning celebrating the past and an afternoon looking to the future to inspire delegates into action. A mix of video, sofa interviews and live theatre communicated key messages whilst flashmobs, interactive games and BBC’s Chris Hollins as compère provided a sense of fun. A longer lunch session gave space to relax, interact and explore market stalls, live performances and exciting food on offer. We incorporated the Brighton location into the theme with bright bunting, deckchairs and ice-cream carts.

For such an action-packed day we needed impactful staging to strike a focal point so we designed a 28m, multi-tiered set featuring sliding doors, suspending graphics and stunning LED lighting to showcase Hyde’s brand identity.