- 800 delegates
- 575m LED fairy lights
- 25 real Christmas trees
- 96% app engagement
Shop Direct pre-Christmas Conference
It was an incredible event, genuinely ambitious and a success at every stage. It was a game-changing conference and nothing short of outstanding – we can’t thank HGA enough.
Magical lights, snowy trees and excitement in the air!
For Shop Direct’s big pre-Christmas event at Liverpool’s ACC we were challenged to top our previous award-winning solutions. This time, we re-vamped the main stage and fashion show set by creating tiered seating either side of a central catwalk and a huge LED backdrop. The Christmas theme included merry food and drink markets, seasonal styling and lively entertainment.
Delegates enjoyed plenary presentations, branded break-out sessions and a customer insight room – all supported by a bespoke app. The finale was a spectacular fashion show featuring LED dancers and models – the atmosphere was electric and Shop Direct went on to have a record-breaking Christmas trading period!