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  • 3D Interactive set
  • 50+ LED Lights
  • 10m Mirrored Wall

Shop Direct Product Showcase

Head Office, Speke

How do you create the experience of walking through a website in real life?

This was our challenge from digital retailer Shop Direct, who wanted to showcase their top ranges of the season to key senior staff with an impressive and immersive approach.

HGA’s technical specialists transformed part of their HQ into a state-of-the-art showroom, exhibiting the latest fashion, electricals and gifts using sets, lights and digital elements. We designed and built multi-coloured and multi-dimensional LED panels, shelving and stands that would draw the eye to the products. iPads hung from rigging played co-ordinated video content, zig-zagged LED strips acted as fashion rails for the latest looks and a huge mirrored wall was used to cover up the creation until the big reveal.

The overall effect was so striking that what was intended as a temporary display, remains in use there today.