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  • Exclusive VIP Guest List
  • Live Catwalk Show
  • 2 live performances

True Religion Launch Party

Victoria Warehouse

To kick-off the collaboration between Manchester United and global denim brand True Religion, we delivered an exclusive invite-only launch party at Victoria Warehouse in Manchester.

Hosted by Sarah Jane Crawford of BBC Radio 1xtra fame, the launch featured live performances from trap-jazz hybrid band IAMDDB and North London rapper Avelino. The event guest list was packed full of VIPs including social media influencers, local celebrities & fashion press.

A visually impactful catwalk show, set against the urban and industrial backdrop of one of Manchester’s most unique event spaces, featured Manchester United players Pogba, Rashford and Young, amongst other talented fashion models, modelling the striking new denim lines for both men and women in the True Religion range.

Selfie stations, GIF booths and a projection wall created a range of event engagement opportunities and encouraged the VIPs to share their experiences across a range of social media platforms.